Poppy
Herring

Luxury Swimwear · Designed for the Extraordinary

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Where Elegance Meets the Ocean

Poppy Herring is a celebration of refined femininity and coastal luxury. Each piece is thoughtfully designed to embrace the natural beauty of the human form while offering uncompromising comfort and sophistication.

Our collections are born from a deep appreciation for quality craftsmanship, sustainable practices, and the timeless allure of sun-kissed shores. Every swimsuit tells a story of careful attention to detail, from hand-selected fabrics to meticulous construction.

— Poppy Herring
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The Collections

Mediterranean

Summer 2025

Riviera

Resort Collection

Oceanique

Signature Edit
"True luxury is found in the details — the way fabric caresses the skin, the confidence that comes from impeccable fit, the joy of wearing something truly beautiful."
The Poppy Herring Philosophy

Artisan Crafted

Each piece is meticulously handcrafted by skilled artisans using time-honored techniques.

Sustainable Luxury

Premium eco-conscious fabrics that feel as good as they look, gentle on skin and planet.

Perfect Fit

Designed to flatter every silhouette with adjustable details and thoughtful construction.

Timeless Design

Classic elegance that transcends seasonal trends, designed to be cherished for years.

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